Calculating the costs for an important online campaign for a DAX corporate group in the automotive sector (corporate group with more than 10k employees worldwide) represents a major challenge for an SME within marketing.
If not all of the technical requirements including acceptance tolerances are taken into account when calculating the quotation, the calculated budget and delivery schedule cannot be met later in the project.
due to technical complexity, all of the services approved by Sales for the customer (establishing print and media campaign, establishing online campaign, supervising the integration of the online campaign for existing customer, retailer and supplier systems) can lead to an inadequate estimation of workload, capacity resource planning and scheduling of the migration for the individual components.
The employees in the departments involved are trained in the cost estimate system with estimation models (according to the “COSMIC full function point” ISO standard method), Lean CTQ and Kano model.
In collaboration with the Marketing and Software team, the estimate tables are created with the corresponding estimate objects. For each feature of the “online campaign”,